Difference between Traditional Marketing & Digital Marketing

Difference between Traditional Marketing & Digital Marketing

• Cost: Traditional marketing is expensive as this involves Television advertisements, advertisements in newspapers etc which are expensive. Digital Marketing on the other hand uses the power of the Internet and hence is cost effective.
• Audience targeting: Traditional marketing does now allow custom targeting whereas with digital marketing you can target audience as per location, demographics, interest etc which ensures that you are only reaching the relevant audience.
• Results: With traditional marketing it is very difficult to measure the results. Whereas with digital marketing you can monitor the results in real time.You can monitor the reach of the ad, leads generated, conversions etc almost instantly.
• Communication: Traditional marketing advertisements require a lot of planning and can only be executed based on the available slots with the advertiser. However in digital marketing you can create and publish your ad in no time and the ad can be shown to the relevant audience almost instantly.
• Changing your campaigns: Traditional marketing is dependent on promotional methods that once executed cannot be updated. Whether it is a static text print ad in your local newspaper or a television commercial, you will have to place a new ad to replace the old one in case of any change. However with digital marketing if you realize that a particular campaign is not working you can stop the campaign and make changes to the ad creative, targeted audience, targeted geography and re-run the ad almost instantly.
• Re-targeting: With traditional marketing it is impossible to track the audience that saw your ad and then give more information to them whereas with digital marketing it is easy to track your audience and re-target them with more information and bring them closer to closing.
• Monitoring ROI: When it comes to spending money on marketing, your return on investment decides whether your campaign was successful or not. With traditional methods of marketing it is very difficult to track the ROI as the results take a lot of time. With digital marketing you can track conversion and calculate the ROI in real time. Also  digital marketing brings in better ROI because of lower cost of implementation.
• Two Way Communication: Traditional marketing doesn’t allow direct interaction with customers, whereas digital marketing offers a higher level of engagement and interaction. Whether it is through social media comments or email messages, your target audience is instantly connected with you through various digital marketing channels. You can build long lasting relationships with customers by interacting with them via video, surveys or webinars. Your business grows when you understands the requirements of the customer and change based on their expectation. And digital marketing lets you engage with customers and solve their issues/problems.

Why Choose Digital:

For Large well established brands and with brands with a large offline audience, traditional marketing cannot be ignored. However for small businesses that have limited marketing budget, Digital marketing is the answer because of the flexibilities it allows and the lower cost of implementation.

As a business, you need to ensure that you are ahead of your competition. Which means you cannot just depend on outdated marketing methods anymore. You need to look beyond and understand how you can leverage the latest digital marketing techniques to grow your reach.

Summary:

As technology grows,the digital marketing world would grows with it. One of the reason why it delivers better results is because it is a form of inbound marketing. Which means, instead of you going out there to find people, they find you. Whether it is running an advertisement on Google or on social media channels or creating marketing related content for your blog, it’s all about attracting your target audience and spreading your brand awareness.

WIth a good digital marketing exposure, more people know about your website, your brand and the products you sell and associate with your brand. Becoming familar with the brand build an element of trust which lets you grow.

Yes, there are a percentage of people who don’t use the Internet for conducting any transactions. However, a considerable chunk of the population is regularly using the Internet for multiple purposes, including making their day-to-day transactions.

As a business, you need to ensure that you are ahead of your competition. Which means you cannot just depend on outdated marketing methods anymore. You need to look beyond and understand how you can leverage the latest digital marketing techniques to grow your reach.