What if you had the finest product line and no one bought them?
Your customer service is excellent but no one had the chance to experience it?
You launched a great business and no one knew about it?
Establishing an amazing business is merely the first step. Attracting customers requires marketing. While businesses believe marketing is all about advertising, it’s actually much broader. Marketing spans the entire process of developing a product to delivering the product to the customer.
The key elements of marketing are as under,
- Choosing What products to sell
- Where to sell them- Customer base
- Decide price, based on customer acceptance and competitive pricing
- How to get the product to the customers – Sales & Distribution
- Marketing channel to promote the products.
Promotion of the products spreads the word about your business. Marketing is much more than promotion. It helps create brand, awareness, engages with customers, and gives feedback to make course corrections and builds a reputation which eventually leads to business growth.
While most businesses understand the importance of marketing they are not able to implement and leverage the full benefits of marketing because of
- Time constraints
- Non-availability of trained manpower
- Limited budget
With the continued growth of new ways to reach consumers, new marketing tactics, and new technologies, managing the marketing workload can become unmanageable and it could be a good idea to outsource your marketing services to a professional agency.
The article lists the benefits of outsourcing marketing to an external agency.
Below are the benefits of outsourcing marketing
1.Removes the risk of investing in marketing
Outsourced marketing agencies work on a committed ROI. Which means you only pay for the results delivered.
2.Lower staff overheads
Significantly reduces costs associated with recruitment, training, office, software, and equipment costs.
3. Access to a wider range of skills
You gain access to a whole experienced marketing team with different skill sets and specializations
4.Access to the talent you couldn’t afford in house
You gain access to a range of talent that you probably couldn’t afford to employ on a full-time basis or do not have enough workload to justify the cost of the talent.
5.Flexibility to upscale or downscale your marketing
Increasing or decreasing the size of an in-house team is a slow and often painful process. When outsourcing, you have the ability to very quickly ramp up or down your marketing activity and spend it based on the business requirements.
6.Measurable return on investment
It will be much easier to see if the marketing activity is delivering return on investment.
7.Brings Outside perspective
Most companies stick with the same strategies used in the past and do not explore new technologies and options available. Outsourcing marketing to a professional service provider can bring in a fresh perspective on your business and can offer new ideas for innovating your marketing efforts.
Summary
As competition in the market increases, businesses are looking at ways to re-engineer their marketing functions to stand out. Outsourcing marketing activities can be a good choice for small companies, which have limited budgets and cannot afford to hire a full-fledged marketing team. With outsourced marketing, a business can focus on its core product or service knowledge while letting a marketing company do what it does best.
The benefits of outsourcing marketing can easily show in the results.
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