To go Traditional or Digital becomes a point of confusion for MSME businesses. With a scarce marketing budget, it becomes difficult for the MSME business to divide it between traditional and digital.

In the end, most businesses go with traditional marketing because of the Lack of availability of the right tools to measure the ROI of digital. However digital marketing can help a business grow faster if used in the right way.

Selecting the right marketing mix, however, is not an easy task. A person has to answer so many questions like

• Which channel will give me the best ROI?
• How will I know if it is working or not?
• Should I do it myself or outsourced it?

The answers to these questions are more confusing that questions itself.

Traditional marketing has its own advantages and most business owners know it. They have used it and they know what the outcomes will be. Shifting from Traditional to Digital is a big Task. This not only involves creating and measuring campaigns in a different way but changing the whole mindset. People know that the whole world is on mobile now and they spend an average of 4 hours a day on it, still they will stick to billboards.

There are so many reasons for MSME to move to digital marketing to help their business grow. We will list down a few.

Expanding to a new geographical area with the help of traditional marketing is a nerve wrecking task. Digital marketing will help you expand to new areas without any geographical hurdles. Just enter the city you like or select a radius in a particular city. You are flexible with your reach and type of audience. The campaigns can be set up in no time and you are good to go.

Small and medium businesses don’t have a big amount to spend on marketing. Still, the objective is to reach maximum people with the lowest possible cost. A one-time TV ad can of 30 seconds cost a business more than Rs. 3,50,000, if shown at a normal time during the day. A small business doesn’t have that amount of money. Even the print ads and billboards cost a lot. While on the other hand, Digital ads can reach a super-targeted audience at a lower cost.

”40% of businesses claimed that they are getting considerable savings by using Digital Marketing methods of promotion for their products and services.”

Apart from cost effectiveness, this is the best advantage of Digital Marketing. You can actually see which channel gave you what amount of sales, unlike traditional marketing. Traditional marketing is sometimes shooting in the dark if you don’t measure which channel is giving you the best ROI. Digital Marketing helps to measure every click and helps in identifying user behavior and buying patterns. It also helps to give details insights about your target audience so that you can make super targeted ads. The amount of data that you can gather with the help of Digital Marketing is invaluable.

Digital marketing helps to generate higher revenue compared to traditional marketing channels. MSME enterprises using Digital Marketing techniques will have 3.3 times better chances of expanding their workforce and business.

” According to Google, companies using digital marketing strategies have 2.8 times better revenue growth expectancy.”

An investment in digital marketing can help a business grow faster compared to traditional marketing.

If you want to target a woman aged 24-26 who is interested in fashion jewelry, living in Mumbai, and newly engaged, you can precisely target her. This is the beauty of Digital Marketing; you can precisely target the people you want.
Digital marketing facilitates, marketing in real-time. It means that the offers and marketing messages can be changed based on actions taken by people. A business can customize offers in real-time and offer people exactly what they want. This will not only increase customer satisfaction but also bring additional revenue to the business. Digital marketing brings a steady flow of targeted traffic of people who convert into leads and sales. With traditional marketing, you cannot target your customers as precisely as Digital Marketing. Digital marketing helps your business make use of techniques and strategies that will not only attract more traffic to your business but quality traffic which will engage and convert more. We are not devaluing traditional marketing, it is important, but small and medium businesses should start adopting digital as well. Going digital will bring higher revenues and growth. Marketing is all about targeting the right people with the right message, Digital marketing to do that efficiently.

At Growth Wizards, we provide Digital Marketing Services which can help
you attain the level of growth you need and stand out from the rest. Do Contact
US, if you are ready to make the shift.